Your Company/Business Name:

BRAND VALUES & GOALS

1. What does your business or product do?

2. Company Mission Statement:

This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.

3. Value Proposition:

How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

4. Website Main Goals:

What key actions do you want your visitors to take when visiting your site?

5. If you were using a search engine, what words or phrases would you use to find your site?

BRAND CONTENT & DOMAINS

1. Do you own your website domain?

If yes, please share your domain name.

2. List out the pages your site will need.

Example: Home, About, Services, Blog, Contact

3. Does your brand have a slogan or a tagline?

4. Do you have a style guide or brand standards?

5. Do you have a high resolution logo?

6. If you have a logo, what format is it in? (Example: JPEG, EPS, PNG)

7. Do you have copy you’d like to use? Who will be writing the copy for this project?

8. Do you have established print materials? If yes, what type (brochure, letterhead, event materials, etc):

BRAND IDENTITY & ATTRIBUTES

1. Five words that represent your brand:

Think about your brand’s personality. How would you describe it?

3. What colors best represent your brand?

If you have color codes, (hex, hsla, rgba) please enter them as well.

4. What colors would you NOT like to see?

5. Do you have a particular font you would like to use to represent your brand?

6. Are there particular fonts you do NOT want to use?

7. What attributes and/or emotions do you want associated with your brand?

8. What attributes and/or emotions would you NOT want associated with your brand?

9. Do you have specific guideline do’s and don’ts about any other elements of your brand identity? If yes, please explain.

INSPIRATION & SUCCESS

1. Please share 3 links of websites with designs & brand identities that inspire you. What do you like best about them?

2. What types of things do you see on other websites that you dislike?

3. What would make this project a success for you?

Website

Design

Questions

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